2026 NFL Schedule and NFL Promotions

Former NFL executive Upton Bell, son of NFL commissioner Bert Bell, compares the NFL schedule making of today with his father creating schedules at home. Co-host Michael Jackson of The Game Before the Money points out how the NFL sensationalizes the release of the schedule to help garner publicity as the two hosts examine how the NFL continues marketing toward the casual fan rather than the dyed-in-the-wool fan who prefers competition over storylines.